Gently cleanses scalp & hair while adding moisture. Provides intense nourishment and gently detangles hair. Prevents risk of hair-fall due to breakage from brushing. 92% less hair fall due to breakage from brushing. 65% more smooth/conditioned. Genesis is not a hair loss product. vs. non-conditioning shampoo. . vs. non-conditioning shampoo. | Kérastase – Bain Nutri-fortifiant Luxury Shampoo – 250 ml